Should Your Business Be On IGTV?
Instagram’s new 2018 app, IGTV, has left many business owners wondering if they should check it out and integrate it as part of their social media marketing mix. Social media has grown so much over the last decades that it is getting increasingly complicated to…
Should You Be Using Video on Social Media?
When surfing any type of social media what do you see the most? Of course, there are pictures of food and unwarranted political rants, but most assuredly your feed is littered with videos. The visual aspect of social media is what lead to the success…
Facebook’s New In-Stream Video Ad Solutions Target Most Engaged Viewers
81% of businesses have incorporated video as a key element of their digital marketing strategy. It is a versatile content format that, unlike text-based copy, engages the consumer visually. It is easier to digest, and it should remain a focal point for advertisers since 80%…
Facebook Replaces 3-Second Video View Standard With New Options
Facebook has changed the optimization metrics for your video campaigns – how will this affect your results?
Snapchat Will Now Have Unskippable Six-Second Ads
It’s been wild a few months for Snapchat. In February, a casual tweet from Kylie Jenner knocked a staggering $1.3 Billion off of parent company Snap Inc.’s market value. Since then, the value of the company’s stock has plummeted over concerns about the app’s declining user…
