What is Vero, and why is Everyone Suddenly Talking About it?
Vero, a social media application founded in 2015 by billionaire businessman Ayman Hariri that would, in his words, allow users “to have a social experience online that is more matching and more familiar and intuitive to their offline social interaction.” He promises there will be…
The $5 Marketing Plan
It’s important to remember that social media marketing has, if nothing else, democratized access to advertising. Anyone can create and deploy an advertising campaign, without regard to the size of marketing budget or level of marketing expertise. From a $5 budget to a $5,000,000 budget…
A Very Brief Introduction to Facebook Advertising
Overview Facebook is the 100,000,000 pound (45,359,237 kg) gorilla in the digital and social media advertising industry. According to a May 2017 report from CNBC, Facebook is the world’s second largest media owner (behind Google), and the only social network in the top 10. There…
How Social Strategy Can Help Grow Your On-site Traffic
If you run a modest sized website or blog, you might be asking yourself “With all of the things to do every day, from SEO to writing content to responding to comments, etc., what’s the real value in social media?” The reality is that, today,…
