How Social Media Helps SEO
People have constantly tried to figure out the “best” practice for staying on top of the major search engines like Google and Bing. From using authoritative backlinks to producing content on a consistent basis, and even using social media accounts. In 2010, Google and Bing…
Why it’s Important To Research Google Keywords
Every business owner knows how important it is to have a solid SEO strategy. No matter how much money you spent on a web designer, you need people to come to check out your site — aka traffic. The more traffic you get, the more…
How Do I Get My Website On Search Engines? We Have The Answer
In a world of infinite web pages, everyone struggles with getting their site to come up first on search engines. Fortunately, there steps to increase the possibility of this. Other than practicing the tactics listed in this article, the key is staying consistent and constant…
How To Find The Right Keywords for Your SEO Strategy
Ranking well on Google is not a guessing game, and it all starts with finding the right keywords – they are the lighthouse that guides your SEO strategy.
7 Crucial Metrics Every Digital Marketer Should Be Measuring
One of the biggest advantages of digital marketing is how easy it is to measure and analyze. It is an art, but also a science. And as the saying goes, you can’t improve what you can’t measure.
SEO for Bing: Organic Search Beyond Google
When you think of internet search engines, what is the first name that comes to mind? Odds are, your answer was Google, right? After all, the website has become such a dominant force in internet searches that the word “Google” has entered the English language as a verb. And while Google remains the dominant search engine, it does still have competitors. First among them? Bing.
Latent Semantic Indexing & Building Links – Diving Deeper Into SEO
So you’ve read our piece on SEO Basics, about how Search Engine Optimization (SEO) is so important, and you’ve started implementing some of the suggestions in your own work. That’s great. So let’s take a deeper look at some SEO principles you can use to…
Search Engine Optimization (SEO) Basics
So you have a website. That’s awesome, right? Whether you selling a product, or you’ve got a blog about your life’s passion, whatever it is, you need people to see. It’s very much like the old cliche about a tree falling in a forest only…
Digital Marketing KPIs and Measurement in the Era of Facebook
Overview In the early days of internet marketing, marketers would rely heavily on CTR as a measure of performance and as an effective benchmark against which to compare campaigns. Being able to identify that 10 out of 1000 people clicked on an ad (1% CTR)…
How Social Strategy Can Help Grow Your On-site Traffic
If you run a modest sized website or blog, you might be asking yourself “With all of the things to do every day, from SEO to writing content to responding to comments, etc., what’s the real value in social media?” The reality is that, today,…
