Mobile Web Magazine Audiences are up 17%
The way people consume information has been rapidly changing over the last years. Print media like magazines, books, and newspapers have been drastically affected by the digitalization of our world.
Check Out Snapchat’s New Ads Manager
With over 166 Million daily users, Snapchat has a distinct young, untapped, high-income demographic with great marketing potential. It has proven to be an underpriced source of attention for advertisers.
Hearst UK Introduced a New Metric to Marketers
While searching for the one insight that reveals the hidden pot of gold, we have been oversaturated with data that simply just does not matter. In the world of meaningless numbers, Hearst UK has developed an effective metric that you should actually pay attention to.
Which Social Media Platform Should You Be Using For Your Business?
Here’s an interesting statistic: 88% of U.S. businesses are using social media for their marketing. If you’ve ever tried to get everyone inside your business on track with anything, you know how difficult it can be to get everyone to agree on doing things the same way.
Personal Info Database With 340 Million Records Leaked By Exactis
This leak is part of a trend of databases full of consumer information being made available on the internet for anyone who knows how to look it.
The Global Ad-Spending Forecast is Increasing Thanks to Google & Facebook
The projected ad spend for global marketers are much higher than originally anticipated. Turns out, small business are taking the lead on ad spend.
Why Your Relevance Score on Facebook Matters
Often ignored by ad buyers, Facebook gives your advertisements a “relevance score” on your analytic reports. Marketers and agencies, however, should be aware of its crucial importance.
How to Prioritize Brand Safety on Facebook
A company’s brand reputation is an extremely important asset, so its safety must be of paramount concern. Advertisers invest substantial capital into their marketing campaigns, and overlooking brand safety could potentially have counterproductive effects to their bottom-line.
ICYMI: CMOs Think Digital Marketing Is More Effective Than Ever 🙌🏼, 27 Priceless LinkedIn Marketing Tips (That Really Work)👍🏼📈, and The Expansion of Email Marketing in China🌏
We’ve rounded up everything you may have missed this week.
ICYMI: Upcoming Changes To AdWords 👍🏼, Pinterest’s video ads are getting bigger 📍🖥, How strategic partnerships help accelerate growth 👏🏼, and Have we reached peak smartphone?📈
Had a busy week? We’ve all been there. Here are the top stories you missed, all in one place. Check Out The Upcoming Changes To AdWords SocialChimp Blog Ad suggestions is an upcoming feature that will rearrange existing copy from your ads to create new…
