LinkedIn Is Catching The Eye Of Publishers
Ever since Facebook announced their plan to de-prioritize publishers, those in the field are looking to other platforms to rely on. LinkedIn is primarily known as a social platform for business professionals to connect, but lately publishers have shown interest in promoting content and utilizing…
Unlike Facebook, Snapchat is Making Moves to Court Publishers
With Facebook’s announcement last week detailing their move away from publishers, many businesses could be turning to Snapchat soon for refuge. On January 18, Snapchat’s platform content head Mike Su emailed all publishers with an introduction to Josh Stone, the app’s new manager of media partnerships,…
5 Types of Engagement Posts to Avoid
With the new changes to Facebook, some business owners may be wondering… What is engagement bait and am I guilty of doing it? Facebook defines engagement bait as “a tactic to create Facebook posts that goad people into interacting, through likes, shares, comments, and other actions,…
Experts Think Facebook Should Be Paying Publishers
With Facebook rolling out yet another new algorithm, the ad community has a few thoughts on how it will affect their businesses. Media mogul Rupert Murdoch has voiced a controversial thought on how Facebook should proceed with this change, which many think puts publishers at…
Digital Marketing KPIs and Measurement in the Era of Facebook
Overview In the early days of internet marketing, marketers would rely heavily on CTR as a measure of performance and as an effective benchmark against which to compare campaigns. Being able to identify that 10 out of 1000 people clicked on an ad (1% CTR)…
Facebook Will Now Demote Posts Deemed as “Engagement Bait”
Facebook is about to roll out a new algorithm that aims to get the social media site back to it’s roots – bringing people closer together and building relationships.
A Very Brief Introduction to Facebook Advertising
Overview Facebook is the 100,000,000 pound (45,359,237 kg) gorilla in the digital and social media advertising industry. According to a May 2017 report from CNBC, Facebook is the world’s second largest media owner (behind Google), and the only social network in the top 10. There…
How Social Strategy Can Help Grow Your On-site Traffic
If you run a modest sized website or blog, you might be asking yourself “With all of the things to do every day, from SEO to writing content to responding to comments, etc., what’s the real value in social media?” The reality is that, today,…
