Facebook to Launch Dating App
Remember that scene in 2010’s The Social Network, about the founding of Facebook, where Mark Zuckerberg races through the snow back to his dorm room and adds “Relationship Status” before setting The Facebook (as it was called) live? “This is what drives life in college. Are you…
How To Tell If Cambridge Analytica Used Your Facebook Data
Facebook’s Cambridge Analytica scandal continues to dominate the news week, as Facebook CEO Mark Zuckerberg testified before a joint session of the Senate Commerce and Judiciary Committees on Tuesday, and then before the House Energy and Commerce Committee on Wednesday. In addition to unleashing a…
Leaked Facebook Memo Adds to Their Losing Streak
Facebook’s run of bad news continued over the weekend after an internal memo from 2016 was leaked to the internet. The memo, which was written by Andrew “Boz” Bosworth, and entitled “The Ugly,” bluntly argued that growth was Facebook’s goal, and that anything bad that…
Facebook Is Taking Away Partner Categories In Audience Targeting Amid Lawsuits
Facebook has been having a rough week. The social network is making moves to protect people’s data – starting with the data advertisers use. Facebook announced Wednesday that it would be ending “Partner Categories”, which allows the use of data provided by third-party companies. This…
Facebook Will No Longer Estimate Your Audience Reach For Custom Audiences
Facebook is removing the audience reach estimates you see while creating a custom audience. After a week full of scrutiny on the way Facebook uses people’s information, they’re making some major changes to the way publishers and advertisers can create audiences. But for now, the…
Instagram Hears Your Complaints, Prioritizes New Content in Feed
Maybe Instagram is listening? After it moved away from a chronological news feed to one that prioritized “relevance” based on an algorithm, people complained. And complained. And complained. Today, Instagram announced that maybe they were listening after all. We're working every day to improve your…
Facebook’s Rough Week Continues as #DeleteFacebook is Trending
First there was fake news, state-sponsored Russian trolls, and now #DeleteFacebook is trending. The chaos started over the weekend when the NY Times published a piece about Cambridge Analytica, a firm used by both the Trump Campaign and the Brexit Leave Campaign in 2016. Whistleblowers…
What is Vero, and why is Everyone Suddenly Talking About it?
Vero, a social media application founded in 2015 by billionaire businessman Ayman Hariri that would, in his words, allow users “to have a social experience online that is more matching and more familiar and intuitive to their offline social interaction.” He promises there will be…
Facebook Updating Page Insights to Improve Metrics Reporting
In November of last year, Facebook identified a bug in their Page Insights for Organic Reach, in which they were overreporting the number of people reached by a given post organically by not removing duplicate visitors. This bug only affected organic reach insights; paid posts were calculated…
Facebook to Verify IDs of Election ad Buyers With Postcards
With special counsel Robert Mueller having handed down charges to 13 Russian nationals working at 3 different companies, the story of Facebook’s role in how the U.S. runs its elections is not going away anytime soon. Especially not with the 2018 midterm congressional elections kicking into…
