Attracting Customers with Facebook
It’s estimated that more than two billion people log into Facebook every month. That’s around a quarter of everyone on Earth. And with those kinds of numbers, it’s obvious that the time when companies could ignore social media is gone. You have to go where…
Facebook’s Turn From News Is Really Hurting Publishers
Slate has seen a decrease of 87% in traffic coming from Facebook since January 2017. The political news magazine Slate.com shared its internal data, showing that in January 2017, around the time Donald Trump was elected, they received 28 million visitors from Facebook. Last month,…
Facebook Testing “Subscription Groups” Allowing Admins to Monetize Groups
Facebook has begun testing “Subscription Groups” that will allow creators to charge for exclusive content.
Why Your Relevance Score on Facebook Matters
Often ignored by ad buyers, Facebook gives your advertisements a “relevance score” on your analytic reports. Marketers and agencies, however, should be aware of its crucial importance.
How to Prioritize Brand Safety on Facebook
A company’s brand reputation is an extremely important asset, so its safety must be of paramount concern. Advertisers invest substantial capital into their marketing campaigns, and overlooking brand safety could potentially have counterproductive effects to their bottom-line.
You Can No Longer Boost Shared Posts On Facebook
Facebook is changing the way posts can be boosted. Shared posts are not eligible for boosting, only original posts.
ICYMI: CMOs Think Digital Marketing Is More Effective Than Ever 🙌🏼, 27 Priceless LinkedIn Marketing Tips (That Really Work)👍🏼📈, and The Expansion of Email Marketing in China🌏
We’ve rounded up everything you may have missed this week.
CMOs Think Digital Marketing Is More Effective Than Ever
For quite some time, television was the most popular and most effective place for advertisers to spend their dollars. After all, the first website wasn’t even created until 1991. It seems like only recently the internet has become the leading place for people to get information – and get served ads.
Facebook Replaces 3-Second Video View Standard With New Options
Facebook has changed the optimization metrics for your video campaigns – how will this affect your results?
Facebook Is Testing A New Influencer Search Engine For Marketers
The use of influencer marketing has increased over the past few years, and now Facebook is trying to get in the game.
