Grow Your Email List With These 3 Social Media Strategies
Your email list is one of the most valuable assets a business can have. No matter how many followers you have on your social media channels, you are still chained to one thing: the platforms and their algorithm. What if Twitter goes under and you…
How To Generate Leads With Email Marketing
In the new digital marketing world with many different ways to advertise such as Google PPC, social media ads and bots, email marketing is still the best way to generate leads for your business. 59% of B2B marketers say email is their most effective revenue…
How To Get People To Actually Open Your Marketing Emails
Part of running a marketing campaign is realizing that you’re not always going to get the results you were hoping for. Many a newly-minted marketer has had the unpleasant experience of coordinating a well-planned and creative email campaign, only to be disappointed when less than 10%…
Why You Should Start Doing Email Resend Campaigns
But what about a week after your email campaign when you realize the results weren’t quite what you expected? What do you do about all those people who never even opened the email?
ICYMI: CMOs Think Digital Marketing Is More Effective Than Ever 🙌🏼, 27 Priceless LinkedIn Marketing Tips (That Really Work)👍🏼📈, and The Expansion of Email Marketing in China🌏
We’ve rounded up everything you may have missed this week.
The Importance of A/B Testing In Email Campaigns
A/B testing is one of the simplest methods for gathering empirical data. Essentially, you test something one way (A), then you change one element of it and see how the results differ (B).
The Importance of A/B Testing in Email Marketing
A/B testing in marketing is nothing new. As a matter of fact, the concept of A/B testing has been around for a long time: almost 100 years. The principles of A/B testing were first discovered and formalized in the 1920s by statistician and biologist Ronald…
10 Simple Ways to Grow Your Email List
There are tons of creative and successful ways to encourage and facilitate newsletter list growth, including 10 proven favourites, many of which can work across myriad industries, whether you’re targeting consumer (B2C) or business (B2B) audiences. Offer a one-time discount. (Example: 20% off your first order,…
