Crafting Engaging AdWords Copy
Crafting engaging AdWords copy is something that gives even the most experienced marketers trouble. But learning how to create copy that will attract users is vital to driving results. After all, Google serves billions of ad impressions a day. That’s a lot of competition for…
Snapchat Will Now Have Unskippable Six-Second Ads
It’s been wild a few months for Snapchat. In February, a casual tweet from Kylie Jenner knocked a staggering $1.3 Billion off of parent company Snap Inc.’s market value. Since then, the value of the company’s stock has plummeted over concerns about the app’s declining user…
Hulu And YouTube Will Start Selling Ads In Their Live TV Services
Hulu and YouTube have both been building their audiences for live television over the past year, with around 450,000 and 300,000 subscribers respectively. As they look to scale these audiences, it’s anticipated that both Hulu and YouTube will begin selling ads on their live TV…
How Will Chrome’s New Built-In Ad Blocker Work?
Chrome’s new built-in ad blocker is set to go live February 15, 2018. Should publishers be concerned? The short answer is: yes and no. The ad blocker will realistically only block one percent of all ads, with a focus on detecting ads that go against Coalition…
