Check Out Snapchat’s New Ads Manager
With over 166 Million daily users, Snapchat has a distinct young, untapped, high-income demographic with great marketing potential. It has proven to be an underpriced source of attention for advertisers.
Hearst UK Introduced a New Metric to Marketers
While searching for the one insight that reveals the hidden pot of gold, we have been oversaturated with data that simply just does not matter. In the world of meaningless numbers, Hearst UK has developed an effective metric that you should actually pay attention to.
Telecom Giants Looking to Compete With Silicon Valley for Ad Dollars
With its recent purchase of AppNexus and Time Warner, AT&T is looking to compete with Silicon Valley giants Facebook and Google for ad revenue.
Facebook’s Turn From News Is Really Hurting Publishers
Slate has seen a decrease of 87% in traffic coming from Facebook since January 2017. The political news magazine Slate.com shared its internal data, showing that in January 2017, around the time Donald Trump was elected, they received 28 million visitors from Facebook. Last month,…
The Global Ad-Spending Forecast is Increasing Thanks to Google & Facebook
The projected ad spend for global marketers are much higher than originally anticipated. Turns out, small business are taking the lead on ad spend.
Why Your Relevance Score on Facebook Matters
Often ignored by ad buyers, Facebook gives your advertisements a “relevance score” on your analytic reports. Marketers and agencies, however, should be aware of its crucial importance.
How to Prioritize Brand Safety on Facebook
A company’s brand reputation is an extremely important asset, so its safety must be of paramount concern. Advertisers invest substantial capital into their marketing campaigns, and overlooking brand safety could potentially have counterproductive effects to their bottom-line.
CMOs Think Digital Marketing Is More Effective Than Ever
For quite some time, television was the most popular and most effective place for advertisers to spend their dollars. After all, the first website wasn’t even created until 1991. It seems like only recently the internet has become the leading place for people to get information – and get served ads.
How AdWords And AdMob Are Helping App Developers Reach Users
There are a lot of reasons that smartphones have become so universal in the past few years. In America alone, smartphone ownership has increased from 35% of the population in 2011 to 77% in 2018. The ability to access the internet or email on the go is obviously a significant part of the technology’s appeal. But can you imagine smartphones being anywhere near as popular as they are today without apps?
ICYMI: Upcoming Changes To AdWords 👍🏼, Pinterest’s video ads are getting bigger 📍🖥, How strategic partnerships help accelerate growth 👏🏼, and Have we reached peak smartphone?📈
Had a busy week? We’ve all been there. Here are the top stories you missed, all in one place. Check Out The Upcoming Changes To AdWords SocialChimp Blog Ad suggestions is an upcoming feature that will rearrange existing copy from your ads to create new…
