Influencer Marketing: 4 Simple Steps to Get Started
We have seen a rise in influencer marketing over the last few years – because we are more willing to pay attention (and buy) after someone we know and trust personally recommends it to us.
How Gen Z is Changing Demographic Targeting
Generation Z, individuals born between 1995 and 2005, are affecting the marketing industry. Their consumer habits and worldviews are altering the way sellers need to advertise their products. With older generations, sellers could advertise based on demographics such as race, age, and gender, but Gen Z…
7 Crucial Metrics Every Digital Marketer Should Be Measuring
One of the biggest advantages of digital marketing is how easy it is to measure and analyze. It is an art, but also a science. And as the saying goes, you can’t improve what you can’t measure.
10 Common Social Media Mistakes
Social media is where it’s at, right? And as a marketer, you need to be active in the social space. But what if you have no idea what you’re doing?
5 Reasons To Focus On Content Marketing
Think of the company-consumer relationship as just a simple conversation. Here are our top reasons to focus on content marketing.
Direct vs. Programmatic: A Breakdown of Media Buying
It’s good to know the difference, and the right agency can help you with both.
ICYMI: How to Find and Learn From Your Competitor’s Ads, CMOs Think Digital Marketing Is More Effective Than Ever, & Traditional methods of personalization don’t work for millennials and Gen Z
Welcome back to SocialChimp, your go-to resource for everything going on in the digital marketing atmosphere. Here’s everything you may have missed this week.
How do you Determine Which KPI are the Most Important?
KPIs allow us to measure how well an organization performs in relation to strategic goals. Whether you have a company, business units, or projects, KPIs are very important in tracking your performance information.
How to Find and Learn From Your Competitor’s Ads
Facebook’s main focus was to provide more transparency in advertising. This last June 28th, they implemented a new feature called “Info and Ads” that lets Facebook users check the Ads that every brand and business runs on the platform.
Mobile Web Magazine Audiences are up 17%
The way people consume information has been rapidly changing over the last years. Print media like magazines, books, and newspapers have been drastically affected by the digitalization of our world.
