Should Your Business Be On IGTV?
Instagram’s new 2018 app, IGTV, has left many business owners wondering if they should check it out and integrate it as part of their social media marketing mix. Social media has grown so much over the last decades that it is getting increasingly complicated to…
4 Groundbreaking Marketing Trends For 2019
2019 is right around the corner, and marketers are getting ready for the changes that are to come. These are the four trends that you need to keep an eye on to not fall behind: Content Marketing It is not breaking news, but content marketing’s…
Millennial Marketing: How To Finally Attract Millennial Customers
No other generation has been under more scrutiny than Millenials. Born between 1981 and 1996, they are an essential business demographic because of two main reasons: First, the youngest Millennial range is now turning 22 and entering the workforce while the oldest millennials are approaching…
How To Market Your Online Store
Social media is a massive tool for companies today for two main reasons: free advertisement (to a certain degree) and direct access to consumers. However, there are certain strategies that can help companies capitalize more significantly from social media. Know your audience One of the…
A Short Guide To LinkedIn Marketing
Many Business To Business (B2B) marketers are struggling to get results with social media just because they’re focused on the wrong platform. If your target audience is not strictly consumers but business-related (aka you sell to companies, agencies, and professionals) most social media platforms are…
Should You Be Using Twitter Ads For Your Business?
Paid advertising is the quickest way to bring exposure and awareness to your business. It is a critical component of every effective marketing strategy, and it should be top-of-mind for every marketer, agency, and business owner. Facebook and Instagram (along with Youtube) are the two…
What Ad Buyers Are Saying About Facebook Ads Manager
As the 2nd biggest self-serve ads buying platform (after Google), the ad buyers called Facebook Ads Manager the “most frustrating” platform, “by far.”
Will Advertising Ever Rule The World?
From the Madison Avenue agencies to the current shift towards digital marketing, advertising’s purpose hasn’t changed much over the years: create brand awareness, generate leads, increase revenue, and grow a business’ bottom-line.
Facebook’s New In-Stream Video Ad Solutions Target Most Engaged Viewers
81% of businesses have incorporated video as a key element of their digital marketing strategy. It is a versatile content format that, unlike text-based copy, engages the consumer visually. It is easier to digest, and it should remain a focal point for advertisers since 80%…
Digital Marketing: Expectations vs. Reality
We cannot overstate the great opportunities that digital marketing has brought to advertisers. However, experienced marketers know that, despite its many advantages, there are certain marketing myths that need to be refuted. There are our top 5 expectations vs. reality examples:
