App Timehop Built an Ad Server to Save Itself and Become Profitable Again
The popular app that lets users posts memories via photos across a variety of apps switched from a 3rd-party ad server to its own in-house ad server.
Behind The Scenes of M&M’s Superbowl Commercial Featuring Danny DeVito
The Superbowl is notorious for having the best – and weirdest – commercials aired throughout the program. After all, there are tens of millions of people watching, which is a dream for TV advertisers. Brands are pressured to step up their game each year, fully…
