The Importance of A/B Testing In Email Campaigns
A/B testing is one of the simplest methods for gathering empirical data. Essentially, you test something one way (A), then you change one element of it and see how the results differ (B).
The Importance of A/B Testing in Email Marketing
A/B testing in marketing is nothing new. As a matter of fact, the concept of A/B testing has been around for a long time: almost 100 years. The principles of A/B testing were first discovered and formalized in the 1920s by statistician and biologist Ronald…
