App Timehop Built an Ad Server to Save Itself and Become Profitable Again
The popular app that lets users posts memories via photos across a variety of apps switched from a 3rd-party ad server to its own in-house ad server.
Top Tips For Re-Branding Successfully
Thinking about doing a rebrand? Here are the most important things to consider before moving forward.
10 Simple and Effective Ideas for Dental Marketing
If you are a dentist, dental marketing can be simple and inexpensive. With the right tools you can reach out to prospective clients.
Direct vs. Programmatic: A Breakdown of Media Buying
It’s good to know the difference, and the right agency can help you with both.
What is the Facebook Relevance Score?
Facebook makes advertising easy and accessible. If you have a business, you might have heard of the Facebook Relevance Score. Ads on Facebook are measured based on their quality and engagement. Facebook’s Relevance Score allows you to decipher whether or not your ad is effective….
How to Prioritize Brand Safety on Social Media
Prioritizing brand safety on social media is important for your business. But, what exactly is brand safety? Brand safety protects your reputation.
How The Instagram Algorithm Works
If you’re not familiar with Instagram’s complicated algorithm, figuring out what exactly is going on with your posts can be difficult. So how does the Instagram algorithm really work?
Using LinkedIn to Grow Your Financial Planning Business
LinkedIn is a great platform for financial advisors and financial planning businesses. In fact, around 80% of advisors find new clients on social media. Using LinkedIn is a great option to grow your financial planning business. Several people go to LinkedIn for professional networking. The…
Which Social Media Platform is the Best for my Business?
Discovering which social media platform is the best for your business requires time and energy. Social media is a great place to advertise for your business. In fact, social media is one of the cheapest forms of marketing. In order to get the most out…
Facebook Removing 5,000 Targeting Options to Fight Discriminatory Practices
Facebook is removing over 5,000 targeting options to help prevent misuse, including the ability to exclude audiences that relate to attributes such as ethnicity or religion.
