5 Types of Engagement Posts to Avoid
With the new changes to Facebook, some business owners may be wondering… What is engagement bait and am I guilty of doing it? Facebook defines engagement bait as “a tactic to create Facebook posts that goad people into interacting, through likes, shares, comments, and other actions,…
The $5 Marketing Plan
It’s important to remember that social media marketing has, if nothing else, democratized access to advertising. Anyone can create and deploy an advertising campaign, without regard to the size of marketing budget or level of marketing expertise. From a $5 budget to a $5,000,000 budget…
Experts Think Facebook Should Be Paying Publishers
With Facebook rolling out yet another new algorithm, the ad community has a few thoughts on how it will affect their businesses. Media mogul Rupert Murdoch has voiced a controversial thought on how Facebook should proceed with this change, which many think puts publishers at…
[EXPIRED] Stay in the (Marketing) Know, and Enter For a Chance to Win a Roku Express.
Looking to keep up with everything happening in the digital advertising and media world? Sign up for our newsletter, and get entered into our contest. It’s a win-win. Just for signing up for our newsletter (you can unsubscribe anytime), you’ll be entered to win a…
Digital Marketing KPIs and Measurement in the Era of Facebook
Overview In the early days of internet marketing, marketers would rely heavily on CTR as a measure of performance and as an effective benchmark against which to compare campaigns. Being able to identify that 10 out of 1000 people clicked on an ad (1% CTR)…
Facebook Will Now Demote Posts Deemed as “Engagement Bait”
Facebook is about to roll out a new algorithm that aims to get the social media site back to it’s roots – bringing people closer together and building relationships.
A Very Brief Introduction to Facebook Advertising
Overview Facebook is the 100,000,000 pound (45,359,237 kg) gorilla in the digital and social media advertising industry. According to a May 2017 report from CNBC, Facebook is the world’s second largest media owner (behind Google), and the only social network in the top 10. There…
Programmatic Companies Vanish
Throughout the heyday of programmatic ad placements on publisher websites, it felt like new programmatic middle men were popping up every day. Many would just form relationships with bigger partners and take a cut off the top and others would try to become premier resellers…
10 Simple Ways to Grow Your Email List
There are tons of creative and successful ways to encourage and facilitate newsletter list growth, including 10 proven favourites, many of which can work across myriad industries, whether you’re targeting consumer (B2C) or business (B2B) audiences. Offer a one-time discount. (Example: 20% off your first order,…
How to Measure the Success of Your Digital Marketing Campaigns
When it comes to digital marketing, the one thing there is no shortage of is KPIs and data. From click through rates (CTR) and cost per click (CPC), to video completion rate (VCR) and 3-second video views, to post shares and conversion rate, there is…
