Twitter Announces New Regulations on Automated Accounts and Posting
Uproar following probable interference with the 2017 Presidential election has forced social media platforms to reassess some of their policies, Twitter being the most recent. Last week, Twitter released a statement about automation and the use of multiple accounts to try and artificially increase the…
What is Vero, and why is Everyone Suddenly Talking About it?
Vero, a social media application founded in 2015 by billionaire businessman Ayman Hariri that would, in his words, allow users “to have a social experience online that is more matching and more familiar and intuitive to their offline social interaction.” He promises there will be…
Kylie Jenner Snapchat Tweet Costs Snapchat $1 Billion
Kylie Jenner tweeted about her dislike of Snapchat’s recent redesign on Wednesday, and the company promptly tumbled 7.2% today, losing $1.3 Billion in value. sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad. — Kylie Jenner…
Facebook Updating Page Insights to Improve Metrics Reporting
In November of last year, Facebook identified a bug in their Page Insights for Organic Reach, in which they were overreporting the number of people reached by a given post organically by not removing duplicate visitors. This bug only affected organic reach insights; paid posts were calculated…
Facebook to Verify IDs of Election ad Buyers With Postcards
With special counsel Robert Mueller having handed down charges to 13 Russian nationals working at 3 different companies, the story of Facebook’s role in how the U.S. runs its elections is not going away anytime soon. Especially not with the 2018 midterm congressional elections kicking into…
How Will Chrome’s New Built-In Ad Blocker Work?
Chrome’s new built-in ad blocker is set to go live February 15, 2018. Should publishers be concerned? The short answer is: yes and no. The ad blocker will realistically only block one percent of all ads, with a focus on detecting ads that go against Coalition…
Marketing Quotes To Live By
Find inspiration for your next marketing campaign with these quotes from some of the best in the field. Execution is Key! “Great execution is the ultimate differentiator.” – Margaret Molloy Look outside the box. “If you’re looking for the next big thing, and you’re looking…
LinkedIn Is Catching The Eye Of Publishers
Ever since Facebook announced their plan to de-prioritize publishers, those in the field are looking to other platforms to rely on. LinkedIn is primarily known as a social platform for business professionals to connect, but lately publishers have shown interest in promoting content and utilizing…
Behind The Scenes of M&M’s Superbowl Commercial Featuring Danny DeVito
The Superbowl is notorious for having the best – and weirdest – commercials aired throughout the program. After all, there are tens of millions of people watching, which is a dream for TV advertisers. Brands are pressured to step up their game each year, fully…
Unlike Facebook, Snapchat is Making Moves to Court Publishers
With Facebook’s announcement last week detailing their move away from publishers, many businesses could be turning to Snapchat soon for refuge. On January 18, Snapchat’s platform content head Mike Su emailed all publishers with an introduction to Josh Stone, the app’s new manager of media partnerships,…
