Brands are Showing Their Personality on Twitter
Along with the rise of “woke” brands, we’re seeing a trend recently of brands showing their personality by sharing jokes, roasting competitors, and clapping back at rude posts made by customers and others. Call it Snarky Brand Voice. Wendy’s may be the best-known of the…
Leaked Facebook Memo Adds to Their Losing Streak
Facebook’s run of bad news continued over the weekend after an internal memo from 2016 was leaked to the internet. The memo, which was written by Andrew “Boz” Bosworth, and entitled “The Ugly,” bluntly argued that growth was Facebook’s goal, and that anything bad that…
Facebook Is Taking Away Partner Categories In Audience Targeting Amid Lawsuits
Facebook has been having a rough week. The social network is making moves to protect people’s data – starting with the data advertisers use. Facebook announced Wednesday that it would be ending “Partner Categories”, which allows the use of data provided by third-party companies. This…
Facebook Will No Longer Estimate Your Audience Reach For Custom Audiences
Facebook is removing the audience reach estimates you see while creating a custom audience. After a week full of scrutiny on the way Facebook uses people’s information, they’re making some major changes to the way publishers and advertisers can create audiences. But for now, the…
Instagram Hears Your Complaints, Prioritizes New Content in Feed
Maybe Instagram is listening? After it moved away from a chronological news feed to one that prioritized “relevance” based on an algorithm, people complained. And complained. And complained. Today, Instagram announced that maybe they were listening after all. We're working every day to improve your…
Facebook’s Rough Week Continues as #DeleteFacebook is Trending
First there was fake news, state-sponsored Russian trolls, and now #DeleteFacebook is trending. The chaos started over the weekend when the NY Times published a piece about Cambridge Analytica, a firm used by both the Trump Campaign and the Brexit Leave Campaign in 2016. Whistleblowers…
5 Tips to Increase Click-Through Rate on Social Media
When you’re posting on social media, whether it’s to get readers for a great blog post you’ve written, or to get people to buy a quirky t-shirt, or get volunteers to help with a bake sale, the goal of the post is to get people…
AdWords Is Rolling Out Helpful New Features
Google has been slowly rolling out new features on the AdWords interface, and they’re still coming. On Tuesday, in San Jose at SMX West, AdWords Director of Product Management Anthony Chavez revealed some exciting new features to look for in the near future. So what new…
NRA Partnerships Ended as Brands get Political
What happens when brands get “woke?” This question is front and center after the Parkland School Shooting has caused many brands to reevaluate their relationships with the National Rifle Association (NRA), with consumers pressuring them to end discounts that were offered to NRA members. Over…
A Brief History of Digital Marketing
Here’s a fun little exercise: take a second and imagine what life would be like today without the internet. You wouldn’t be reading this, for a start. There’d be no email. No Googling. If you run a business, can you imagine not even having a…