Facebook Is Testing A New Influencer Search Engine For Marketers
The use of influencer marketing has increased over the past few years, and now Facebook is trying to get in the game.
YouTube Music and Premium to Compete with Apple Music and Spotify
Google announced today that it will be rolling out two new subscription services, YouTube Premium and YouTube Music, that will go head-to-head with Apple Music and Spotify. This will mean the YouTube Red service, and current subscribers will be grandfathered into the new YouTube Premium…
The Importance of A/B Testing in Email Marketing
A/B testing in marketing is nothing new. As a matter of fact, the concept of A/B testing has been around for a long time: almost 100 years. The principles of A/B testing were first discovered and formalized in the 1920s by statistician and biologist Ronald…
Facebook to Launch Dating App
Remember that scene in 2010’s The Social Network, about the founding of Facebook, where Mark Zuckerberg races through the snow back to his dorm room and adds “Relationship Status” before setting The Facebook (as it was called) live? “This is what drives life in college. Are you…
Snapchat Will Now Have Unskippable Six-Second Ads
It’s been wild a few months for Snapchat. In February, a casual tweet from Kylie Jenner knocked a staggering $1.3 Billion off of parent company Snap Inc.’s market value. Since then, the value of the company’s stock has plummeted over concerns about the app’s declining user…
What Is The GDPR And How Does It Affect Publishers?
On May 25, the General Data Protection Regulation will go into effect. The culmination of years of negotiations and debate, the GDPR will establish a new set of rules regarding the way companies can collect and use data in the European Union. The idea is to…
Hulu And YouTube Will Start Selling Ads In Their Live TV Services
Hulu and YouTube have both been building their audiences for live television over the past year, with around 450,000 and 300,000 subscribers respectively. As they look to scale these audiences, it’s anticipated that both Hulu and YouTube will begin selling ads on their live TV…
Latent Semantic Indexing & Building Links – Diving Deeper Into SEO
So you’ve read our piece on SEO Basics, about how Search Engine Optimization (SEO) is so important, and you’ve started implementing some of the suggestions in your own work. That’s great. So let’s take a deeper look at some SEO principles you can use to…
Search Engine Optimization (SEO) Basics
So you have a website. That’s awesome, right? Whether you selling a product, or you’ve got a blog about your life’s passion, whatever it is, you need people to see. It’s very much like the old cliche about a tree falling in a forest only…
How To Tell If Cambridge Analytica Used Your Facebook Data
Facebook’s Cambridge Analytica scandal continues to dominate the news week, as Facebook CEO Mark Zuckerberg testified before a joint session of the Senate Commerce and Judiciary Committees on Tuesday, and then before the House Energy and Commerce Committee on Wednesday. In addition to unleashing a…
