LinkedIn Is Catching The Eye Of Publishers
Ever since Facebook announced their plan to de-prioritize publishers, those in the field are looking to other platforms to rely on. LinkedIn is primarily known as a social platform for business professionals to connect, but lately publishers have shown interest in promoting content and utilizing…
Behind The Scenes of M&M’s Superbowl Commercial Featuring Danny DeVito
The Superbowl is notorious for having the best – and weirdest – commercials aired throughout the program. After all, there are tens of millions of people watching, which is a dream for TV advertisers. Brands are pressured to step up their game each year, fully…
Unlike Facebook, Snapchat is Making Moves to Court Publishers
With Facebook’s announcement last week detailing their move away from publishers, many businesses could be turning to Snapchat soon for refuge. On January 18, Snapchat’s platform content head Mike Su emailed all publishers with an introduction to Josh Stone, the app’s new manager of media partnerships,…
Experts Think Facebook Should Be Paying Publishers
With Facebook rolling out yet another new algorithm, the ad community has a few thoughts on how it will affect their businesses. Media mogul Rupert Murdoch has voiced a controversial thought on how Facebook should proceed with this change, which many think puts publishers at…
