How To Get People To Actually Open Your Marketing Emails
Part of running a marketing campaign is realizing that you’re not always going to get the results you were hoping for. Many a newly-minted marketer has had the unpleasant experience of coordinating a well-planned and creative email campaign, only to be disappointed when less than 10%…
How The Instagram Algorithm Works
If you’re not familiar with Instagram’s complicated algorithm, figuring out what exactly is going on with your posts can be difficult. So how does the Instagram algorithm really work?
Which Social Media Platform Should You Be Using For Your Business?
Here’s an interesting statistic: 88% of U.S. businesses are using social media for their marketing. If you’ve ever tried to get everyone inside your business on track with anything, you know how difficult it can be to get everyone to agree on doing things the same way.
Why You Should Start Doing Email Resend Campaigns
But what about a week after your email campaign when you realize the results weren’t quite what you expected? What do you do about all those people who never even opened the email?
How AdWords And AdMob Are Helping App Developers Reach Users
There are a lot of reasons that smartphones have become so universal in the past few years. In America alone, smartphone ownership has increased from 35% of the population in 2011 to 77% in 2018. The ability to access the internet or email on the go is obviously a significant part of the technology’s appeal. But can you imagine smartphones being anywhere near as popular as they are today without apps?
SEO for Bing: Organic Search Beyond Google
When you think of internet search engines, what is the first name that comes to mind? Odds are, your answer was Google, right? After all, the website has become such a dominant force in internet searches that the word “Google” has entered the English language as a verb. And while Google remains the dominant search engine, it does still have competitors. First among them? Bing.
Check Out The Upcoming Changes To AdWords
Of course, creating and testing ads takes time. With that in mind, Google is introducing a feature to AdWords that they hope will help automate the process. Ad suggestions is an upcoming feature that will rearrange existing copy from your ads to create new ads and run them automatically.
You Can Now Turn Existing Instagram Posts Into Ads
Wouldn’t it be great if there was an easier way to make those posts function like ads in the traditional sense? Shouldn’t all that time and energy you put into your social media posts help bring in some revenue?
Facebook Is Testing A New Influencer Search Engine For Marketers
The use of influencer marketing has increased over the past few years, and now Facebook is trying to get in the game.
Snapchat Will Now Have Unskippable Six-Second Ads
It’s been wild a few months for Snapchat. In February, a casual tweet from Kylie Jenner knocked a staggering $1.3 Billion off of parent company Snap Inc.’s market value. Since then, the value of the company’s stock has plummeted over concerns about the app’s declining user…
