Programmatic Companies Vanish
Throughout the heyday of programmatic ad placements on publisher websites, it felt like new programmatic middle men were popping up every day. Many would just form relationships with bigger partners and take a cut off the top and others would try to become premier resellers…
The Decline of Content/Blog Site Values
For the past decade, it almost seemed like content sites were popping up every day. Some trying to compete with the big players, some that were trying to make a buck and some designed to slowly grow as a pet project for a mom (or…
How Social Strategy Can Help Grow Your On-site Traffic
If you run a modest sized website or blog, you might be asking yourself “With all of the things to do every day, from SEO to writing content to responding to comments, etc., what’s the real value in social media?” The reality is that, today,…
