7 Crucial Metrics Every Digital Marketer Should Be Measuring
One of the biggest advantages of digital marketing is how easy it is to measure and analyze. It is an art, but also a science. And as the saying goes, you can’t improve what you can’t measure.
How To Become A Pro At Link Building
Investing in SEO puts your website at the forefront of the Internet so that you can have more visitors, generate more leads, and skyrocket your sales. But how can you craft a solid SEO strategy? Link building.
5 Reasons To Focus On Content Marketing
Think of the company-consumer relationship as just a simple conversation. Here are our top reasons to focus on content marketing.
How to Find and Learn From Your Competitor’s Ads
Facebook’s main focus was to provide more transparency in advertising. This last June 28th, they implemented a new feature called “Info and Ads” that lets Facebook users check the Ads that every brand and business runs on the platform.
The Top 5 Marketing Resources You Should Be Following
Advertisers, brands, and agencies understand the importance of staying up to date with the ever-changing marketing world.
Mobile Web Magazine Audiences are up 17%
The way people consume information has been rapidly changing over the last years. Print media like magazines, books, and newspapers have been drastically affected by the digitalization of our world.
Check Out Snapchat’s New Ads Manager
With over 166 Million daily users, Snapchat has a distinct young, untapped, high-income demographic with great marketing potential. It has proven to be an underpriced source of attention for advertisers.
Hearst UK Introduced a New Metric to Marketers
While searching for the one insight that reveals the hidden pot of gold, we have been oversaturated with data that simply just does not matter. In the world of meaningless numbers, Hearst UK has developed an effective metric that you should actually pay attention to.
Why Your Relevance Score on Facebook Matters
Often ignored by ad buyers, Facebook gives your advertisements a “relevance score” on your analytic reports. Marketers and agencies, however, should be aware of its crucial importance.
How to Prioritize Brand Safety on Facebook
A company’s brand reputation is an extremely important asset, so its safety must be of paramount concern. Advertisers invest substantial capital into their marketing campaigns, and overlooking brand safety could potentially have counterproductive effects to their bottom-line.
