Brands are Showing Their Personality on Twitter
Along with the rise of “woke” brands, we’re seeing a trend recently of brands showing their personality by sharing jokes, roasting competitors, and clapping back at rude posts made by customers and others. Call it Snarky Brand Voice. Wendy’s may be the best-known of the…
Leaked Facebook Memo Adds to Their Losing Streak
Facebook’s run of bad news continued over the weekend after an internal memo from 2016 was leaked to the internet. The memo, which was written by Andrew “Boz” Bosworth, and entitled “The Ugly,” bluntly argued that growth was Facebook’s goal, and that anything bad that…
Instagram Hears Your Complaints, Prioritizes New Content in Feed
Maybe Instagram is listening? After it moved away from a chronological news feed to one that prioritized “relevance” based on an algorithm, people complained. And complained. And complained. Today, Instagram announced that maybe they were listening after all. We're working every day to improve your…
Facebook’s Rough Week Continues as #DeleteFacebook is Trending
First there was fake news, state-sponsored Russian trolls, and now #DeleteFacebook is trending. The chaos started over the weekend when the NY Times published a piece about Cambridge Analytica, a firm used by both the Trump Campaign and the Brexit Leave Campaign in 2016. Whistleblowers…
5 Tips to Increase Click-Through Rate on Social Media
When you’re posting on social media, whether it’s to get readers for a great blog post you’ve written, or to get people to buy a quirky t-shirt, or get volunteers to help with a bake sale, the goal of the post is to get people…
NRA Partnerships Ended as Brands get Political
What happens when brands get “woke?” This question is front and center after the Parkland School Shooting has caused many brands to reevaluate their relationships with the National Rifle Association (NRA), with consumers pressuring them to end discounts that were offered to NRA members. Over…
What is Vero, and why is Everyone Suddenly Talking About it?
Vero, a social media application founded in 2015 by billionaire businessman Ayman Hariri that would, in his words, allow users “to have a social experience online that is more matching and more familiar and intuitive to their offline social interaction.” He promises there will be…
Kylie Jenner Snapchat Tweet Costs Snapchat $1 Billion
Kylie Jenner tweeted about her dislike of Snapchat’s recent redesign on Wednesday, and the company promptly tumbled 7.2% today, losing $1.3 Billion in value. sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad. — Kylie Jenner…
Facebook Updating Page Insights to Improve Metrics Reporting
In November of last year, Facebook identified a bug in their Page Insights for Organic Reach, in which they were overreporting the number of people reached by a given post organically by not removing duplicate visitors. This bug only affected organic reach insights; paid posts were calculated…
Facebook to Verify IDs of Election ad Buyers With Postcards
With special counsel Robert Mueller having handed down charges to 13 Russian nationals working at 3 different companies, the story of Facebook’s role in how the U.S. runs its elections is not going away anytime soon. Especially not with the 2018 midterm congressional elections kicking into…
