Facebook’s Turn From News Is Really Hurting Publishers
Slate has seen a decrease of 87% in traffic coming from Facebook since January 2017. The political news magazine Slate.com shared its internal data, showing that in January 2017, around the time Donald Trump was elected, they received 28 million visitors from Facebook. Last month,…
Facebook Testing “Subscription Groups” Allowing Admins to Monetize Groups
Facebook has begun testing “Subscription Groups” that will allow creators to charge for exclusive content.
Instagram Debuts IGTV App for Long-Form Vertical Video
As vertical video becomes more and more prevalent, publishers are looking to make more content to meet that demand.
Why Snapchat Discover Publishers Are Looking Beyond Snapchat
Publishers are still producing videos for Snapchat, but as vertical video takes off, there are other platforms to consider.
You Can No Longer Boost Shared Posts On Facebook
Facebook is changing the way posts can be boosted. Shared posts are not eligible for boosting, only original posts.
YouTube Music and Premium to Compete with Apple Music and Spotify
Google announced today that it will be rolling out two new subscription services, YouTube Premium and YouTube Music, that will go head-to-head with Apple Music and Spotify. This will mean the YouTube Red service, and current subscribers will be grandfathered into the new YouTube Premium…
The Importance of A/B Testing in Email Marketing
A/B testing in marketing is nothing new. As a matter of fact, the concept of A/B testing has been around for a long time: almost 100 years. The principles of A/B testing were first discovered and formalized in the 1920s by statistician and biologist Ronald…
Facebook to Launch Dating App
Remember that scene in 2010’s The Social Network, about the founding of Facebook, where Mark Zuckerberg races through the snow back to his dorm room and adds “Relationship Status” before setting The Facebook (as it was called) live? “This is what drives life in college. Are you…
Hulu And YouTube Will Start Selling Ads In Their Live TV Services
Hulu and YouTube have both been building their audiences for live television over the past year, with around 450,000 and 300,000 subscribers respectively. As they look to scale these audiences, it’s anticipated that both Hulu and YouTube will begin selling ads on their live TV…
How To Tell If Cambridge Analytica Used Your Facebook Data
Facebook’s Cambridge Analytica scandal continues to dominate the news week, as Facebook CEO Mark Zuckerberg testified before a joint session of the Senate Commerce and Judiciary Committees on Tuesday, and then before the House Energy and Commerce Committee on Wednesday. In addition to unleashing a…
