LinkedIn Launches Sponsored Content Carousel Ads
Carousel Ads Come to LinkedIn: LinkedIn has begun rolling out a new Sponsored Content carousel ad format, designed to show up to 10 customized, swipeable cards and similar to the carousel ads popularised on Facebook and Instagram.
Latent Semantic Indexing & Building Links – Diving Deeper Into SEO
So you’ve read our piece on SEO Basics, about how Search Engine Optimization (SEO) is so important, and you’ve started implementing some of the suggestions in your own work. That’s great. So let’s take a deeper look at some SEO principles you can use to…
Search Engine Optimization (SEO) Basics
So you have a website. That’s awesome, right? Whether you selling a product, or you’ve got a blog about your life’s passion, whatever it is, you need people to see. It’s very much like the old cliche about a tree falling in a forest only…
The $5 Marketing Plan
It’s important to remember that social media marketing has, if nothing else, democratized access to advertising. Anyone can create and deploy an advertising campaign, without regard to the size of marketing budget or level of marketing expertise. From a $5 budget to a $5,000,000 budget…
Digital Marketing KPIs and Measurement in the Era of Facebook
Overview In the early days of internet marketing, marketers would rely heavily on CTR as a measure of performance and as an effective benchmark against which to compare campaigns. Being able to identify that 10 out of 1000 people clicked on an ad (1% CTR)…
A Very Brief Introduction to Facebook Advertising
Overview Facebook is the 100,000,000 pound (45,359,237 kg) gorilla in the digital and social media advertising industry. According to a May 2017 report from CNBC, Facebook is the world’s second largest media owner (behind Google), and the only social network in the top 10. There…
10 Simple Ways to Grow Your Email List
There are tons of creative and successful ways to encourage and facilitate newsletter list growth, including 10 proven favourites, many of which can work across myriad industries, whether you’re targeting consumer (B2C) or business (B2B) audiences. Offer a one-time discount. (Example: 20% off your first order,…
How to Measure the Success of Your Digital Marketing Campaigns
When it comes to digital marketing, the one thing there is no shortage of is KPIs and data. From click through rates (CTR) and cost per click (CPC), to video completion rate (VCR) and 3-second video views, to post shares and conversion rate, there is…
