Are you wondering how often to post on Facebook? Is your brand looking for a way to be more successful on Facebook? Follow the article below for more information concerning how often to post on Facebook.
So, how often should a brand post on Facebook? The answer is that it really depends. It depends on your brand. However, if you are looking for a more specific answer, there are reports that depict certain times to post. According to Social Report, if you have fewer than 10,000 followers you can post once a day. However, if you have more than 10,000 followers you should post at least one to two times a day.
When is the best time to post? After reviewing how often your brand should post, you may be wondering when is the best time to post. There is not actually an ideal day to post on Facebook. However, it is slightly better to post on Sundays, according to a study on HubSpot. Instead of focusing on how often to post and when to post you should be more concerned about the quality of content.
Quality or Quantity
Quality is more important than quantity. The success of your brand on Facebook depends on the quality of your content rather than how many posts you make. What does it mean to have quality in your posts? The meaning of quality is providing something with relevance. When you post something that is pointless or irrelevant, your audience loses interest. However, when you provide engaging and valuable posts, your audience will notice.
Be selective about your posts. Not every post is going to engage your audience, which is why it is important to narrow down the content of your posts. In fact, the most popular posts on Facebook usually include educational tutorials or entertainment.
Tips for Posting on Facebook
There are a few tips to follow for more successful posts on Facebook:
Consistency
As previously discussed, quality is very important. In addition to quality, consistency is also important while posting on Facebook. Make a plan and do what works best for you. Do not focus on the number of times your brand should post on Facebook. Instead, concentrate on what matters: posting consistency. Being consistent is one way to attract people to your account. Keep in mind that people are aware of your posting patterns. So with more consistency, people will be expecting more posts.
Engage
Engage with your audience. The Facebook News Feed algorithm encourages engagement and interaction. One tool to use is the Facebook Page Insights. The Facebook Page Insights helps you see who interacts with your posts. When people comment, like, and share, it is important for you to pay attention. By staying engaged with your audience, you are able to stay involved in the discussion surrounding your content.
Improve
There is always room for improvement. Set goals and objectives. Ask yourself what exactly is your overall goal. A strategy allows you to focus on what you are producing and posting in relation to your brand. It is important to ask why: Why are you posting? Understand the reason why you post because it helps to focus your content. Perhaps you are posting in order to sell a product, or maybe you wish to increase your brand awareness.
Why Facebook?
Posting on Facebook is advantageous to your brand, especially when you do it consistently and with high quality. There are a few reasons why you should keep posting on Facebook, including:
Appeals to the Customers
When potential customers try to find more information about your brand they tend to look at Facebook. People use Facebook as a way to research companies and see if the brand is consistent with their content. By continuously posting on Facebook potential customers realize that you are actively involved in your business. However, if they find that your brand does not pay attention to its content, your brand can appear careless or uninvolved.
Go Viral
Compared to other social media sites, it is easier to go viral on Facebook. Facebook offers several ways to attract more people to your brand.
Facebook Ads
It is easier to boost posts once published on Facebook. You can also get more attention through Facebook ads.
If you have any more questions or concerns about posting on Facebook, it is important to research. The Internet is a powerful tool filled with information. If you are truly passionate about your brand and wish to be successful on Facebook, there are always steps you can take to increase your audience.
